ALDI is hoping to open a store in Ashbourne, the News Telegraph can exclusively reveal.
The discount supermarket chain confirmed yesterday that bosses were getting ready to discuss proposals with planners for building a new store in the town.
A spokesman said: "We can confirm we are looking at a site in Ashbourne.
"But we're still in the planning process and we hope to be able to bring you more news soon."
Bosses have yet to confirm where the store would be sited, but it is understood that land off Carnation Way, next to the Stepping Stones pub, is being considered.
Shoppers in Ashbourne have expressed their delight at the news.
Jane Smith, who lives in the town, said: "I'm pleased – especially as it will have free parking.
"A bit of competition in town is good, too. It will hopefully keep prices down. I shop at Lidl in Uttoxeter now, so I'm really happy about it."
Kirsty Williams, who also lives in Ashbourne, said: "Brilliant. I go to Derby at the moment, so it will be so much better to have an Aldi locally. It's especially good for families with kids."
Simon Elliott, of Ashbourne, added: "It's great news – and it will create more jobs in town. I will definitely shop there."
The firm has promised to update News Telegraph readers. Updates will appear on our website, www.ashbourne newstelegraph.co.uk, this week.
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