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Ashbourne retailer's ethical campaign goes global

By Ashbourne News Telegraph  |  Posted: May 01, 2014

Carry Somers was instrumental in starting Fashion Revolution Day.

Carry Somers was instrumental in starting Fashion Revolution Day.

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A CAMPAIGN that ran in 60 countries and started with an Ashbourne businesswoman has become a hot topic on social networking.

Fashion Revolution Day, a global initiative which took place on Thursday, April 24, challenged people to ask where their clothes were made in a bid to improve working conditions of their manufacturers.

The campaign, held on the first anniversary of the Rana Plaza factory collapse in Bangladesh which killed 1,133 people, was spearheaded by a group of people that includes Carry Somers, who runs Pachacuti in Dig Street.

Fashion Revolution Day quickly gathered international support and became the top-trending topic on social network Twitter.

Ms Somers said: "I was delighted and amazed to see the impact of the first Fashion Revolution Day.

"We will keep on asking the questions until they give us answers.

"This is just the beginning of the revolution."

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