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Birds Eye: Sweet as the moment when the pod went ‘pop’

By Ashbourne News Telegraph  |  Posted: September 30, 2013

  • Rice Infusions Mediterranean Veg Rice

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AS FOOD brands come and go, one pioneer name which has adorned the freezer shelves for the best part of 100 years is Birds Eye.

Synonymous with clever advertising campaigns, the firm has kept its eye on the ball continually updating its range of frozen food products.

The latest additions its portfolio are sure to liven up mealtimes, providing delicious food ideas which can be prepared in minutes.

With a keen focus on nutrition, the tasty wares take just minutes to cook – making them the perfect solution after a long and busy day.

Firstly, the Birds Eye Fish Fillet Burgers are set to satisfy families, in particular those hungry teens, in a nutritious and delicious way.

The first of its kind in the frozen food market, the Fish Fillet Burger will appeal to the whole family. The burgers, which are available in both Omega 3 and Cod variants, are made with 100 per cent fish fillet, wrapped in a light and crispy breadcrumb and are great served in a bun with lettuce and ketchup.

The Baked to Perfection range offers the finest, freshest fish fillets and seafood perfectly complemented with mouth-watering sauces. The dishes can be made in less than five minutes in the microwave, making it the quick and easy solution to enjoy a fish dinner. The range includes Pink Salmon Fillets with a sweet chilli and ginger sauce and Cod Fillets with olive oil, rosemary and tomato sauce.

Still on a fishy-theme, the Birds Eye Melt in the Middle Fish Cakes are made with the best quality fish with a complementing sauce centre in a light crispy crumb. Available in two delicious flavours: Cod, Tomato and Herb and Haddock and Creamy Cheese.

Take the hassle out of cooking one of the UK’s favourite midweek meals with a Birds Eye Stir Fry which contains everything you need for a quick and satisfying dinner in one pre-prepared pack.

There’s no chopping or preparation required, simply open the packs and cook from frozen in a hot pan or wok to reveal fresh crunchy vegetables and tender cuts of meat or fish, all in just 10 minutes – and with no need for oil.

The range comes in three tasty varieties, Chicken Stir Fry with Rice, Prawn Thai Curry Stir Fry with Rice and Beef Stir Fry with Noodles, all ingredients expertly frozen to preserve flavour.

Finally, After the success of Rice Fusions, Birds Eye has turned its pyramid steaming to vegetables.

Combining the best field-fresh vegetables with authentic herbs and seasonings, Veg Fusions are a quick and tasty accompaniment to any meal – and a delicious change to plain cooked vegetables. Available in three flavours: Field Fresh Garden Peas with Mint, Field Fresh Peas and Sweetcorn with a seasoned Butter, and Green Medley with a hint of Garlic and Herbs.

The Birds Eye range is available from all major supermarkets. For further details log on to the website at www.birdseye.co.uk

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