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Christmas Crawl to boost business

By Ashbourne News Telegraph  |  Posted: October 10, 2012

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A NEW scheme for shoppers is set to attract more visitors into Ashbourne at Christmas, if traders can pull together to support the move.

Ashbourne Traders Group are hoping for support from just two or three more businesses in the town before launching the first Ashbourne Christmas Crawl later this month.

The scheme is a competition for shoppers which offers prizes between £25 and £200 in Ashbourne Vouchers — a new kind of voucher which can only be redeemed at participating retailers.

For a stake of £25, businesses in the town can invest in the competition, which will see shoppers visit each shop seeking clues to questions on an official entry form.

The stake will help fund a widespread media campaign, artwork and promotional material as well as making a contribution to the prize fund.

If the last few businesses agree to support the event, the Ashbourne Christmas Crawl will be launched in November in a bid to increase footfall through the town in the run-up to Christmas.

Entries with all the correct answers will go into a prize draw in January and winners will be presented with Ashbourne Vouchers, which can be spent with the traders who have supported the competition.

Paul Taylor is the proprietor at The Olive Tree in St John Street and has been part of the team behind the competition. He said: “The key thing is that we are looking for this to boost footfall in the town.

“This links in with a national scheme which is already starting to be promoted across the country.

“The sponsorship of the town council has reduced the cost to traders by half, so we just need that few extra people to take part to make this scheme really viable.

“Ashbourne Partnership’s help with administration and promotion has also cut the costs to traders.

“And, the prize fund will be given in £5 and £10 Ashbourne Vouchers which can be spent at one or many of the shops signed up to the Christmas Crawl."

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