POLICE officers have warned against drinking large amounts of alcohol in a dangerous new internet craze called NekNominate.
NekNominate is sweeping Facebook and has been condemned after already claiming two lives.
In a short video clip on the Facebook site, thought to have been shot at Mappleton Bridge, a man is seen downing a pint of liquid before plunging into the river.
This video has 102 likes and comments including: ‘Oh yes!!!’ and ‘The best I’ve seen yet! Xx’
A spokesman for Derbyshire Police said: “I would urge people to act with responsibility when drinking alcohol and avoid putting themselves in unnecessary danger.”
In the game, one drinker films themselves ‘necking’ a drink, and nominates two people to do ‘better’.
They do the same, and so on.