ASHBOURNE families are being encouraged to cut sugar and saturated fat from their snacks, drinks and meals with a new ‘Smart Swaps’ campaign.
Derbyshire County Council is backing the NHS Change4Life campaign as part of its own work to encourage healthy lifestyles, and is urging families to sign up and make at least one easy change to improve their health in January.
A Smart Swap could be swapping sugary drinks to sugar free or diet drinks, milk or water, which would help the average family cut up to three quarters of a bag of sugar from its diet over one month.
People who sign up to Smart Swaps will receive free healthy meal ideas, money-off vouchers and supportive emails and texts throughout the month.
A free Smart Recipes app will also be available.
The campaign was launched in recognition of recent research from the National Child Measurement Programme showing 33 per cent of 10 to 11-year-olds in the region are overweight.
Just over eight per cent of Derbyshire school children are classed as obese in their reception year, but more than twice as many year six pupils fall into this category.
Councillor Dave Allen said: “Many people may think about trying to eat more healthily as part of their New Year’s resolutions but it’s not always easy to keep it up, especially for the whole family.
“We’re backing Change4Life’s Smart Swaps campaign because it provides some really simple tips to make healthy changes to your diet such as reducing sugary drinks, using reduced fat cheese and yogurt and low fat spreads instead of butter.
“We hope it will support our own work to make it easier for people to eat more healthily and reduce the risk of conditions related to being overweight such as type two diabetes and heart disease.”
People can sign up to Smart Swaps and find out more at www.nhs.uk/change4life