WITH the unpredictable weather in recent weeks, it’s sometimes difficult to tell which season it is.
But despite the fact that the summer has been rather variable, research has revealed that almost half of women in the UK admit they use the excuse of the ‘change of seasons’ to buy new clothes.
So it’s official that we’re a nation of shopaholics, with the study by Comfort Brights fabric conditioner revealing that women have an average of 100 items of clothing, 10 of which they have never actually worn.
According to leading stylist Mark Heyes people should be making smarter decisions about their clothes.
“Our unpredictable British weather means that seasonal fashion is becoming obsolete, so we need to be thinking more carefully about investment pieces that can see us throughout the different seasons,” he said.
“Buying investment pieces can also help us save a bit of money in the long-run as the high quality staples will last longer and work much harder for us.
“Between-season dressing is all about knowing what to wear and when, learning to layer and good little styling tricks.
“Designers are now pretty clever in the way they create trends that work across different seasons, which means you can buy something in December that you can work a look with in July.”
The poll also revealed that more than 60 per cent of women admit to having thrown items of clothing away because they weren’t as bright as they once were.
COMFORT BRIGHTS’ TOP FIVE TRANS-SEASONAL WARDROBE TIPS
1. Minimalist approach. Between-season dressing can be tricky; it’s hard to commit to new season trends when there’s a chance of sunshine. Take a minimalist approach by choosing light, key pieces in beautiful colours and natural fabrics. And go pared-back with styling – just perfect for layering.
2. Breathe new life. Get creative and rework your existing clothes and accessories. Think about making a sleeveless top or cutting off those old jeans to make some cute summer shorts.
3. Be a savvy shopper. I know it’s difficult but sometimes taking a step back before hitting the till with an arm full of clothes is the sensible thing to do. It’s all too easy to be seduced by trends, colours and sparkles.
The question is, are you going to wear those clothes when you get them home? Visualise what you already have in your wardrobe and work out what you’ll wear them with and when. For example, a crisp white shirt is a brilliant staple that can be worn in a hundred different ways through summer as well as winter. We’re also very lucky this year as florals will be super fashionable throughout summer, autumn and into the winter.
4. Care for you clothes as you would your skin or hair. Clothes are made to last, and they absolutely can through every season. But to do this they really need looking after. Give them a bit of TLC by using a fabric conditioner such as Comfort Brights which will help keep your bold colours bright and your whites super white.
5. Layer up. The art of layering is easy when you know what fabrics to aim for. Lace is the real hero for in between season dressing; it can be sweet and romantic, or sexy and dramatic for a different looks for all seasons.