ASHBOURNE’S Fairtrade Town group will be handing out free certified bananas to celebrate Fairtrade Fortnight on Saturday, March 1 at Horse and Jockey Yard.
The bananas have been donated by Ashbourne’s supermarkets.
Spokesman for the group, Stuart Green, explained: “Over the past 10 years, the typical price of a banana in the UK has nearly halved, whilst the cost of production has doubled - with a typical banana costing 11p, while a British apple costs around 20p.
“The problem is that supermarkets are selling bananas at unsustainable prices and squeezing the banana farmers in the developing world.
“Of course, similar things happen with many commodities, but there are few items in the supermarket which have halved in price in the past 10 years.
“But if you buy bananas from Sainsbury’s, Co-op or Waitrose, every single banana is certified Fairtrade, and Marks and Spencer also sell pre-packed Fairtrade bananas.
“This means that no matter how cheaply the supermarkets sell the bananas, the growers are guaranteed a fair price and the Fairtrade Premium.
“The great news is that one in three bananas in the UK are now Fairtrade, but that also means that there are a lot of bananas which are not fairly traded and where the grower has no protection.”
Further information about the campaign is available online at www.stickwithfoncho.co.uk and www.fairtrade.org.uk