With charisma to spare, Laurence Llewelyn-Bowen has become one of the nation's favourite designers, with his name on everything from wallpaper to bed linen and a busy radio and TV profile that keeps him instantly recognisable.
As well as running his own interior design practice in Cirencester, Laurence has a number of very successful product ranges including a paint range, a range of mugs, glassware, carpets, flowers, wrapping paper and cards and bent wire garden accessories. He has recently joined Littlewoods as the face of interior design and has launched his new collection with them via a one hour interactive live film shown on the Littlewoods facebook page.
For 13 years he has also been working with Lichfield-based Arthur Price, designing three ranges of stainless steel cutlery for them — Echo, Orb and Feast — which have been extremely popular, all featuring his decadent and dandy style of design. His fine bone china collections, including Let Them Eat Cake has also been a huge success —gorgeously flamboyant as only he can be with vibrant colours and a combination of floral styles which result in a fun, indulgent collection.
However, his latest collaboration with the cutlery and gift wear company is something a little bit different, certainly something much more serious, as Laurence has designed a new five-strong range of gifts called Remember in aid of The Royal British Legion Women's Section.
Featuring a stylised poppy design, the range includes an iPad cover, umbrella, journal, tote bag and china mug, which will be launched in time for the annual Remembrance Day Memorials and used by the RBLWS as a fundraiser.
The Royal British Legion Women’s Section is a membership organisation for women which provides care and support to the serving and ex-service community. For more than 90 years their welfare schemes have helped thousands of men, women and children within the Armed Forces community who are in financial hardship or in need of extra support.
The RBLWS welfare services ranging from educational sponsorship and annuities to family welfare breaks which are available to the entire Armed Forces family; from service personnel and veterans to military spouses and children.
Remember is the first non-cutlery new range launched by Arthur Price since LLB Mugs in 2010 and shows its desire to not be simply known as a tableware firm.
The project came about after Laurence was approached by one of his wife's friends to design a biscuit tin for the women's section and thought the idea had commercial merit, so he spoke to Simon Price, CEO of Arthur Price.
“There's a particular dynamic to working with a family business and warrant holders and the ability to speak to people directly like Simon, so they can decide to push boundaries, and that's very important. That's how the Remember project came about,” says Lawrence.
“We brainstormed the items, we wanted things to be quite personal, things which people use everyday, every community in the country and particularly the country you come together to remember.
“It's not sombre but it is respectful. It is heavily influenced by William Morris and it also reflects my garden, so they are taken from life, grown in the garden by my wife.”
“They have even endowed the women's section with the pattern so it will always raise money for them. I wanted it to be a brand for them,” says Laurence simply.
“I’ve always been a great supporter of our armed forces and the work of the Royal British Legion Women’s Section is fantastic and I’m delighted that my new designs will be bringing not just a smile but financial gain for this worthwhile organisation.”
He added: “For Women it's all about the day-to-day issues of service families and we are hoping the Remember project there will be a much higher profile for the Women's Section.
“Lots of charities look after the boys but there is a lack of understanding about what effects the families every single day.
“It's a feeling that they are not accepted into the community, as they are not taking root for very long. It would be easy to trivialise them, but when it's your reality it erodes your life and your ability to carry on.
“It's the dark side of the stiff upper lip as far as I'm concerned and it's incredible what the Women's Section do. It's just a daily creature, strong and supportive and as Jackie says, isn't that a women for you.”
Simon Price, Arthur Price CEO said: “I’m humbled to be part of this project. The work done by our servicemen and women deserves credit, admiration and support and I hope that this new gift range will help contribute to the lives of these brave people via an amazing organisation, the Royal British Legion Women’s Section.
Anthony Beattie, National Secretary of RBLWS said: “I’d like to thank Arthur Price and Laurence for their passion and support, and for creating this amazing range of wonderful gifts to help our organisation to both raising awareness and contribute financially to our worthwhile cause.”
He added: “This is the most hugely generous offer. To us, that someone of Laurence Llewelyn-Bowen's stature and reputation would think of doing this for us is astonishing. We are hugely grateful, it's a great thing from the heart."
The Remember collection designed by Laurence Llewelyn-Bowen to raise money for the Royal British Legion Women's Section is a five-strong gift range, including a fine china mug, priced £6.95, a ladies umbrella, priced £17.95, a 120 page notebook, priced £15.95, a ipad cover compatible with iPad 2 and 3, priced £18.95 and a tote bag, priced £29 — and ten readers have the chance to win the entire collection.
All you have to do to be in with a chance of winning is just answer the question correctly and fill in the form below. The deadline for entries is midnight on Thursday 31st October 2013.Error: Form with ID 1055, has expired.
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