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Hyundai gives us a glimpse in to its future

By Ashbourne News Telegraph  |  Posted: March 06, 2014

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BOSSES at Hyundai have been peering into their crystal balls and the outcome is this weird and wonderful new hydrogen-fuelled concept car, which was unveiled this week at the Geneva Motorshow.

Dubbed the ‘Intrado’, it is said to signify a new direction for Hyundai, and is a vision of how cars will meet future mobility needs.

Designers say it demonstrates Hyundai’s belief that advanced vehicle technologies and intelligent design can combine to engage more effectively with driver and passengers.

Woong-chul Yang, vice chairman at Hyundai Motor Company said: “As we develop lightweight technologies, the application of advanced materials such as carbon fibre reinforced plastic in structural members is of great interest to us.

“Intrado reflects our innovative efforts in this area, while demonstrating the close collaboration between designers at Hyundai Design Centre Europe and engineers at HMC Namyang R&D Centre.

“The result is Intrado –a vision of how eco-friendly cars will deliver delight to our customers.”

Allan Rushforth, senior vice president and chief operating officer at Hyundai Motor Europe, added: “Hyundai Motor’s vision is ‘lifetime partner in automobiles’, and Intrado truly embodies this thinking.

“We have looked to the future and the roles cars will play in our daily lives.

“Intrado is also a demonstration of our technological and design abilities, and shows our outlook for mobility in the region.

“Hyundai has a great SUV heritage in Europe with the hugely-popular ix35 and Santa Fe models; Intrado both draws on this heritage and envisages the compact car requirements of the millennial generation.”

The Intrado, the firm explaind, has been designed and developed from the inside out and its interior is defined by a focus on usability and adaptability, with innovative materials and contrasting colours utilised to appeal to buyers with an active lifestyle.

Its exterior presents a progressive interpretation of Hyundai Motor’s established form language, which they call ‘Fluidic Sculpture’.

It’s the first concept designed under the direction of Peter Schreyer, president and chief design officer of Hyundai Motor Group, since he was appointed in January 2013.

He says the vehicle reflects his brief to explore daring new design possibilities for the Hyundai brand and shows the company’s desire to produce lighter, stronger cars that are even better to drive and simpler to repair.

Its design has also been influenced by insights into how consumers are likely to interact with their cars in the future.

At the heart of the car is a super-lightweight frame formed from a mixture of advanced materials and constructed by new manufacturing and joining techniques.

The concept car is powered by a next-generation hydrogen fuel cell powertrain that utilises a 36 kW lithium-ion battery.

Raphael Bretecher, general manager of the firm’s design department at Hyundai Design Centre Europe, and Intrado project leader, said: “Intrado aims to encapsulate the efficiency and freedom associated with flying, while paving the way for future models.

The car was officially unveiled on Tuesday, March 4.

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