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Loyalty cards get go-ahead

By Ashbourne News Telegraph  |  Posted: April 25, 2007

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TOWN bosses have confirmed that Ashbourne will become one of the first market towns in the country to launch a revolutionary new scheme that rewards its shoppers for keeping their business local.

As we reported in our April 11 issue, only a few more shops were needed to make the scheme worthwile, and since our story three more companies have signed on the dotted line.
The system will involve customers purchasing a card from participating shops and businesses in the town and these will be used in exactly the same way as the popular Nectar Card scheme, where shoppers earn points in exchange for money spent.
Once enough money is spent with any one Ashbourne business, the customer will be able to exchange their points for some sort of reward.
The loyalty card initiative was first adopted by Haslemere in Surrey. Officials behind the scheme there have hailed it a massive success, and retailers and proprieters have noticed a marked rise in income.
Manager of Ashbourne Partnership Andrea Cross said: "It's fantastic news, and we're very excited. We still have a few fine details to sort out, but now we have enough businesses involved, we hope to launch officially as soon as possible.
"We're currently busy looking for help with funding the massive publicity we hope to generate for the project, and then we'll look at the best timing to start everything up properly."
For more information on the Loyalty Card Scheme, or if you can help the Partnership fund its publicity campaign, call 01335 301145.

THE first 18 companies in Ashbourne where shoppers will soon be rewarded for spending money will be:
Acorn Country Stores, Horse and Jockey Yard
Ashbourne Computers, Compton
Avanti Jewellers, Dig Street
Best Wishes, Dig Street
Bennetts, St John Street
Bramhalls Restaurant, St John Street
David Neill Mica Hardware, Compton
Graves Gents Outfitters, St John Street
H Smith, Compton
Magic Roundabout, Compton
McMurtry and Harding Vetinary Surgery, Market Place
Mini Omni, Dig Street
Natural Choice, St John Street
Nigel's Butchers, Dig Street
Omni Footwear, Dig Street
Pachacuti, Dig Street
Pure Inspirations, Church Street
Wigley's Shoes, St John Street

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