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Loyalty cards get go-ahead

By Ashbourne News Telegraph  |  Posted: April 25, 2007

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TOWN bosses have confirmed that Ashbourne will become one of the first market towns in the country to launch a revolutionary new scheme that rewards its shoppers for keeping their business local.

As we reported in our April 11 issue, only a few more shops were needed to make the scheme worthwile, and since our story three more companies have signed on the dotted line.

The system will involve customers purchasing a card from participating shops and businesses in the town and these will be used in exactly the same way as the popular Nectar Card scheme, where shoppers earn points in exchange for money spent.

Once enough money is spent with any one Ashbourne business, the customer will be able to exchange their points for some sort of reward.

The loyalty card initiative was first adopted by Haslemere in Surrey. Officials behind the scheme there have hailed it a massive success, and retailers and proprieters have noticed a marked rise in income.

Manager of Ashbourne Partnership Andrea Cross said: "It's fantastic news, and we're very excited. We still have a few fine details to sort out, but now we have enough businesses involved, we hope to launch officially as soon as possible.

"We're currently busy looking for help with funding the massive publicity we hope to generate for the project, and then we'll look at the best timing to start everything up properly."

For more information on the Loyalty Card Scheme, or if you can help the Partnership fund its publicity campaign, call 01335 301145.

THE first 18 companies in Ashbourne where shoppers will soon be rewarded for spending money will be:

Acorn Country Stores, Horse and Jockey Yard

Ashbourne Computers, Compton

Avanti Jewellers, Dig Street

Best Wishes, Dig Street

Bennetts, St John Street

Bramhalls Restaurant, St John Street

David Neill Mica Hardware, Compton

Graves Gents Outfitters, St John Street

H Smith, Compton

Magic Roundabout, Compton

McMurtry and Harding Vetinary Surgery, Market Place

Mini Omni, Dig Street

Natural Choice, St John Street

Nigel's Butchers, Dig Street

Omni Footwear, Dig Street

Pachacuti, Dig Street

Pure Inspirations, Church Street

Wigley's Shoes, St John Street

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