PEOPLE in and around Ashbourne are being encouraged to make a healthy start to their New Year by staying alcohol free for 31 days.
Derbyshire Healthcare NHS Foundation Trust has teamed up with Alcohol Concern and NHS Employers to challenge local people to make the resolution as part of their Dry January campaign.
It is estimated that 83 per cent of people who regularly drink above the recommended guidelines do not think their drinking is putting their long-term health at risk.
Dry January aims to encourage people to say no to the regular temptations of the after work pint, the glass of wine on the sofa, or the big boozy night out and to choose a soft drink instead.
Steve Trenchard, Chief Executive of Derbyshire Healthcare, said: “We all enjoy celebrating during the Christmas and New Year period, and alcohol sometimes plays a part in that.
“However, we must not forget the harm alcohol can play on the health and lifestyles of many people.
“As a Trust we are supporting Dry January; to encourage people to stay alcohol free for 31 days with the hope that they will continue to reduce their alcohol intake throughout the rest of the year.
“Along with many colleagues I will be doing my best to abstain from alcohol during this period.”
The Trust will also be providing information to raise awareness about the affects alcohol consumption can have on health and relationships, estimated to cost society £21 billion every year.
More information is available online at www.dryjanuary.org.uk