BOSSES have finally announced an opening date for the town’s new 99p Store and are planning to celebrate the arrival with a trolley dash.
The store, in Waterside Park, will start trading in the Clifton Road retail park’s last empty unit on Wednesday, October 2 and is expected to create around 30 jobs.
Its owners want an Ashbourne resident to become a ‘VIP’ at the launch of what will be its 232nd store and, as well as cutting the ribbon, the chosen person will be invited to take on a trolley dash and will take home all the items they can collect in 99 seconds.
Hussein Lalani, co-founder and co-owner of the brand, said: “It has now become very cool to shop at 99p Stores.
“The public has become rightly fixated and hooked on value - and we are delighted to oblige.
“The days of the public paying three times over the odds for everyday basics like branded toothpaste, coffee and washing-up liquid are a thing of the past.
“We conduct constant research and feedback and what has been coming across loud and clear in the East Midlands – as across the United Kingdom - is that the public is fed up of having been ‘ripped off’ for years by the so-called big four supermarkets.
“We are delighted to becoming to Ashbourne and hope to be around for at least 99 years.”
The new Ashbourne store will have a sales floor of nearly 7,000 sq ft and has been undergoing a £250,000 makeover ahead of the opening.
To apply for a chance at taking on the trolley-dash, email email@example.com.
If the current record of 267 items collected in 99 seconds is beaten, bosses have promised to double the value of the trawl.