MANUFACTURERS in and around Ashbourne are being encouraged to follow in the footsteps of a business model used in Germany.
The Mittelstand, a powerful band of often privately-owned, medium-sized companies who have taken success in their own country on to the world stage, has been credited by historians and economists for a large percentage of Germany’s economic growth and now business leaders are keen for UK businesses to learn some potentially valuable lessons.
A special New Year conference has been organised to explain the evolution of the model and illustrate how manufacturers from Derbyshire and across the Midlands could follow its strategies for success.
JCB Chairman Lord Bamford is confident the conference will be a useful and eye-opening exercise for businesses in the Midlands.
He said: “Germany is the largest net exporter in the world, due mostly to the success of the country’s family-owned manufacturing companies.
“Germany is not so different from the UK, so it’s right we should try to understand what enabled Germany to nurture these companies and if we can we take lessons from them.
“I expect this conference will be very useful to many British firms who want to get an insight into a different and successful way of doing business.”
The ‘Meet The Mittelstand’ event will also help build links between companies in the UK and Germany and there will be specialists on hand to provide expert advice on exporting to Europe.
The conference is to be held at the headquarters of digger giants JCB in Rocester, Staffordshire on Wednesday, January 22.