AT ITS opening, it certainly had an impact on the small crowd of people that turned out to watch the hilarious trolley dash around the new 99p Store.
But what, we wonder, will its imact now be on the town.
As multi-national brands have shown an interest in occupying an empty unit in Waterside Park, the planners have given them a cold shoulder.
Argos, we were told by planners, would have a detrimental impact on Ashbourne and our planning committee decided not to let it change the use of its chosen retail unit.
The first priority of our elected representatives has always been to protect our cherished independent stores from national competition. And rightly so.
Other big brands have shown an interest in the town and been shown the door and these decisions have always been met with a mixed response.
Many praised the decision because they felt it would protect the fragile town centre economy but many others lamented the forbidden arrival of another of their favourite brands.
But this time, with 99p Stores, planners let it through. It never even went to committee, the alterations to the retail unit were permitted under delegated powers by a planning officer. This time the emotion was taken out of the decision and it came down to good old planning policy.
And, if you ask around, the arrival of 99p Stores is being hailed as one of the most welcome additions to the town we have seen in decades and might stop people travelling elsewhere for their weekly shop.
Its impact on the town centre has yet to be measured. The majority of the lines on offer are available in the town but now they’re much cheaper.
Good news for shoppers, potentially bad news for independent retailers and supermarkets.
But is it about time we took the plunge?