AN ASHBOURNE fashion store has rolled out its new line of menswear during a glitzy party at its town centre store.
Young Ideas, in St John Street, began selling men’s clothing this month in store and online and bosses say the brand aims to establish itself as a one-stop shop for fashion-loving men with a keen eye for detail.
A launch event was held at the Ashbourne store to celebrate the arrival of the new lines.
More than 60 guests were welcomed, on Friday, September 6, for a first look at the new items on sale.
There were also tastings with the Derby Brewing Company, Champagne and deli treats.
Live music was provided while guests perused the new arrivals including casual and smart clothing from Paul Smith, Belstaff and Hugo Boss.
A spokesman for the firm said: “Seeing menswear flourish throughout the fashion industry has prompted Young Ideas to cherry-pick key pieces in casual wear alongside more tailored solutions, offering men a relaxing, peaceful haven to peruse the latest collections at their leisure.
Young Ideas will be hosting its Autumn and Winter fashion show on Sunday, September 22nd.
The store will also be moving from its home in St John Street and opening a new flagship store in the historic Green Man Royal Hote, which is currently undergoing a conversion, next month.