DIGGER giant JCB has launched a replica model of its most popular machine.
The Rocester-based firm unveiled a 1:32 scale model version of the JCB 3C Mark III as part of the Britains Farm portfolio.
Widely regarded as the one of the most popular JCB machines ever created, the iconic JCB 3C Mark III Backhoe Loader was first introduced in February 1977.
Over the next few years the machine out-sold all of its competitors combined.
Sam Johnson, senior licensing manager at JCB Consumer Products said: “The JCB range of models by Britains are designed to appeal to both children and adult collectors alike, bridging the generations in a way that I think is quite rare these days.
“The 3C Mark III is a welcome new addition to the range and brings an important nostalgic element for our many collectors.”
“This one-off design has been developed alongside the team at JCB to reflect the heritage and iconic status of the JCB brand and replicate a much cherished machine in JCB’s timeline”
Toy manufactuer Britains is JCB’s longest standing Licensee, a partnership stretching back to 1970.
A total of more than half a million JCB models having been created and sold since the partnership between the two began.