Alton Towers is to launch the world’s first ever CBeebies Land, bringing some of the most-loved children’s characters to Britain’s number one theme park.
Opening in May 2014, the Land will be home to a range of themed rides, attractions and live entertainment.
The planned five acre site within the theme park will offer opportunities for little ones to interact with some of their favourite characters and TV shows.
CBeebies Land will include rides, play areas, live experiences, and character appearances.
Marcus Arthur, managing director of BBC Worldwide said: “CBeebies Land will be a fun and exciting way for children and adults to immerse themselves in and explore the CBeebies environment and to enjoy their favourite characters.
“BBC Worldwide is delighted to be working with Merlin, and this special development at one of Britain’s best loved theme park resorts is a great beginning.”