THE opening of Ashbourne’s newest store has seen a Baronet and a 50-year-old mother-of-two go ‘wild in the aisles’ for a fund-raising trolley dash.
Bosses at the town’s new 99p Store, which officially opened in Waterside Park on Wednesday, invited News Telegraph readers to apply for the chance of officially opening the shop, which has filled the last empty unit at the Clifton Road retail park.
From a flood of applicants, two people were selected, including the owner of the Tissington Estate, Sir Richard FitzHerbert, and operations manager Ruth Mallard, from St Oswald’s Crescent.
The pair, who also cut the ribbon at the store to let in the first customers, were challenged to race around the aisles with a trolley, gathering as many items as possible in 99 seconds.
Sir Richard, who gathered the most items with 89 bagged during the dash, was raising money for Tissington’s St Mary’s Church and Mrs Mallard, who grabbed 49 items, was supporting her favourite charity Operation Christmas Child - which sends presents in shoeboxes to under-privileged children.
The record, set in Southampton, still stands at 267 items.
The 99p Store has been subjected to a £250,000 makeover ahead of its opening and is now the national firm’s 232nd store, creating around 30 jobs.
Along with a slideshow of pictures from the event, videos of both dashes appear on the News Telegraph website.
In the videos, which follow the dashers around the aisles, Sir Richard inadvertantly declares his love for pop boy band One Direction as he grabs memorabilia from an aisle. To see the videos and more pictures visit www.ashbournenewstelegraph.co.uk