THE opening of Ashbourne's newest shop has been celebrated by a manic trolley-dash, involving an mother-of-two and a baronet.
Sir Richard FitzHerbert, of Tissington, swept up the most items as he and Ruth Mallard, from St Oswald's Crescent took turns to 'go wild in the aisles at the new 99p Store in Waterside Park, which opened officially on Wednesday.
The pair were both hoping to gather up as many items as possible during their dashes, which they each won as part of a competition to help officially open the store, with good causes set to benefit from their hauls.
Sir Richard chose to pass on funds raised through the items he had gathered to help pay for maintenance at St Mary's Church in Tissington and Mrs Mallard wanted to collect items to fill shoeboxes with Christmas presents to send to under-privileged children.
In the end, Sir Richard gathered 89 items while Mrs Mallard collected 43. Both were significantly short of the firm's record, set in Southampton and standing at 267 items collected.
In the News Telegraph's videos, which follow the dashers around the brand new store, Sir Richard inadvertantly declares his love for pop boy band One Direction as he grabs memorabilia from an aisle.