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Peak District pubs to offer tourist information

By Ashbourne News Telegraph  |  Posted: May 30, 2012

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PUB-GOERS could soon be leaving the Peak District’s hostelries armed with local knowledge after a scheme was announced to introduce tourist information points to the area’s bars.

The pilot scheme, which is the first of its kind in the country, is tipped to see the national park’s visitors able to pick up leaflets and brochures as they pop in for a pint or a meal.

It is hoped the scheme, which has been launched at the first participating pub in the Peak District, the Wheatsheaf in Baslow, will be rolled out into the wider area and boost tourism and pub trade.

Tourism minister John Penrose MP said: “I’m really pleased to support this initiative. The best pubs these days provide a warm welcome and firstclass hospitality for all, so it’s a great idea to combine this with up-to-the-minute advice for tourists as well.

“The Peak District and Derbyshire have so much to offer, and it’s great that visitors in future will be able to get information about what to do and see during their stay, along with the best in traditional pub fare.” The scheme is the result of a meeting of minds between Visit Peak District and Derbyshire and the British Beer and Pub Association and participating pubs will receive a specially designed brochure dispenser which will be regularly filled and updated, free of charge, with a range of local tourism leaflets.

Pubs taking part will be promoted as Visitor Information Points by Visit Peak District and Derbyshire and they will be able to display a recognised sign outside.

David James, Chief Executive of Visit Peak District and Derbyshire said: “We are delighted to be the first tourist board in the country to work in close partnership with the British Beer and Pub Association on this pioneering pilot project to create a network of Visitor Information Points in pubs across the area.

“It’s an excellent example of how we can work effectively with the private sector to complement and supplement the existing network of Tourist Information and Visitor Information Centres in and around the Peak District.

“Not only will the pubs benefit, by being placed right at the heart of the local tourism offer, plus the opportunity to be promoted on tourism websites and in brochures, visitors will also appreciate the convenience of having information about the area at their fingertips when they’re out sampling local food and drink.

“We’re very keen to work with pubs and other local businesses to encourage them to provide the best possible service to tourists when they come to visit and stay in the Peak District, and we hope that this will be the first of a series of initiatives in which we will engage with them in the future.”

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