AN ASHBOURNE family are celebrating a £200 win, after taking part in a town centre Christmas campaign.
The first Ashbourne Christmas Crawl was launched by Ashbourne Traders Group in the run-up to Christmas last year in a bid to encourage people to shop in the town centre.
The treasure-hunt style contest was won by three-year-old Jessica Sanders, who has shared her prize of £200 in Ashbourne Vouchers with mum and dad Pam and Tom and older brother, Arran, six.
Mrs Sanders told the News Telegraph: “It was something we did as a family. We didn’t do it to win because we don’t usually win!
“We were shocked that we got first place.
“The kids enjoyed the treasure hunt part of it because it’s fun for them and I saw things in the shops that I perhaps wouldn’t have seen ordinarily.
“I know most of the shops in Ashbourne, but I think that this kind of thing helps to show where shops are and what you can buy in town.
“The prize has mostly been spent on the children and it’s a very welcome boost after Christmas.”
The Christmas Crawl encouraged people to visit independent retailers in Ashbourne town centre and note down what Christmas item was pictured in each shop.
Chairman of Ashbourne Traders Group, Jean Hambleton, said: “The Christmas Crawl went really well.
“The response was very good and we’ll definitely be doing it again. We’d love more shops to come on board so people have got more choice of where to shop. It was very successful.”
The scheme was supported by Ashbourne Town Council and Ashbourne Partnership.
Ashbourne mayor’s consort and town council member, Sue Bull, said: “The town council are in support of anything we can get with the retailers to get footfall back into the town and encourage people to use Ashbourne instead of going elsewhere.”
Jeffrey Phillips of Ashbourne Partnership added: “I think it is a brilliant idea dn I hope they are going to do it again next year.
“It is a great way of getting footfall around the shops in the town centre.”