I CAN'T hide it, I'm a big fan of Volvo. I've driven all the latest models, I own an old one, and their new V40 is one of the best cars on the market right now in many ways.
But I've been wondering, over the last year or so, what on earth the firm has been up to.
Take a look at the current range, barring perhaps the V40, and it's all getting on a bit.
I've said it before the S60 and V60 look fresh, despite their advancing years, and they've given their range a bit of a spruce up just recently, but some of their models have been out for a very long time.
The V70, great as it is, is crying out for a new version, the C30 is gone and I'm pretty sure the XC90 was designed when kangaroos were still fish.
The XC70 is still handsome but starting to date alongside its fresh-faced rivals and there's only so many new gadgets they can 'update' the ancient S80 up with before it becomes an automotive version of Peter Stringfellow.
But then, suddenly, just this week, we've been treated to 'teaser' picutres of Volvo's new Concept C. It looks dramatic, fresh, modern and ever-so-slightly bonkers. Just as a concept car should.
This, one hopes, is an indicator of the new design direction Volvo intends to follow in the coming years. I suspect, rather than just roll out this concept as a new car - which it might still become, of course, it is the showcase of styling cues that will feature across the entire range in the future.
So maybe that's what they've been up to. Maybe rather than just sitting around arguing over which of their out-dated models to do up, which is what I'd suspected, maybe they've been planning a bold new look for the whole lot.
Whatever they've got up their sleeves, I hope they get on with it pretty soon. The V40 sent a whole load of new buyers in Volvo's direction and they're in danger of losing that momentum.
Let's hope the Concept C is enough to keep the interest alive for as long as it takes for its styling to trickle down into the mainstream market.